PRETTYSHIGHN- HEY MR. DJ

PRETTYSHIGHN: A MOMENT OF NON-COINCIDENCE THAT IS PERCEIVED AS AN UNDENIABLY SIGNIFICANT CONNECTION; NOTHING IS BY CHANCE.

OFF THE RECORD X ZHANE: PRETTYHIGH, GROUNDED IN THE BEAT

AS I GOT READY FOR A FRIDAY NIGHT OUT, I PLAYED ONE OF MY GO TO “GET READY” SONGS, “HEY MR D.J.” BY ZHANE. I’VE BEEN PLAYING THIS SONG SINCE MIDDLE SCHOOL, BUT FOR MOST, IT’S A SONG THAT’S PRETTY OBSCURE.

I WAS JUST STARTING THE “PRETTYHIGH” BUSINESS AND WAS BEGINNING TO FORM THE IDEAS AND CONCEPTS AROUND THE BRAND. AS I STARTED TO PUT THINGS INTO MOTION, I PLANNED A MUCH NEEDED DALLAS NIGHT OUT WITH NITI. WE WERE OUT AND ABOUT WHEN WE STUMBLED INTO “OFF THE RECORD”, A BAR I’D ONLY SEEN ON SOCIAL MEDIA BUT HAD WANTED TO FIND. AS WE CRUISED THROUGH THE ISLES OF VINTAGE RECORD ALBUMS, I HEAR THE DJ PLAY “IT’S FRIDAY NIGHT AND THE WEEKEND’S HERE…” 

AS MY SONG PLAYED FOR THE DANCE FLOOR, I RECOGNIZED ANOTHER MOMENT OF SYNCHRONICITY, A PRETTYSHIGHN THAT I WAS ON THE RIGHT PATH.